Marketing Manager
Reporting to : SEA MD
Individual contributor
Regions to handle: Singapore/ Thailand/ Malaysia/ Philippines
Business Development & Market Expansion
- Identify and develop new business opportunities aligned with regional market trends and customer needs.
- Drive customer penetration and market share growth through strategic initiatives and lead management.
- Build and manage a strong pipeline of opportunities contributing to gross sales growth.
- Develop and maintain a territory plan and support sales teams in resource optimization.
- Track and convert prospects using CRM systems and collaborate with sales to ensure top customer focus.
Customer & Market Engagement
- Conduct regular customer workshops, internal and external interface sessions to identify insights and innovation opportunities.
- Develop and strengthen relationships with key customers to drive lead development and business closure.
Project & Product Management
- Manage and close strategic customer and internal projects in collaboration with cross-functional teams.
- Support the development and commercialization of B2B/B2C product portfolios in coordination with Application, Sales, and Business Units.
Marketing & Communication
- Lead the execution of marketing initiatives including events, trade fairs, e-commerce, packaging, and promotional material.
- Prepare marketing briefs and business cases for new growth opportunities, covering value propositions, target customers, and commercial outlook.
- Create compelling sales enablement tools such as customer-facing presentations and product collaterals.
Segment Strategy & Financial Ownership
- Define and implement market segment plans to achieve sales value, margins, and profitability targets.
- Monitor segment financial performance and recommend profit improvement actions.
- Conduct ongoing regional market analysis, competitor benchmarking, and identify unmet needs and new product opportunities.
- Ensure balance between short- and medium-term initiatives while actively pushing pipeline conversion.
Data-Driven Opportunity Management
- Analyze customer and market potential to optimize opportunity targeting and territory management.
- Collaborate with sales to ensure efficient resource allocation and conversion of high-potential leads.