Head of Creative, FMCG (Jakarta)
Location: East Jakarta (WFO)
Job Scope:
- Own and drive the overall creative direction, vision, and evolution of the brand across all markets.
- Constantly develop fresh, innovative ideas to keep the brand relevant, exciting, hyped, trendy, and ahead of the competition.
- Oversee the creative direction of Instagram, TikTok, website, digital content, campaigns, catalogues, product launches, and other brand platforms.
- Drive innovation across packaging, bottles, boxes, gift sets, and overall brand presentation.
- Develop creative concepts and strategies for campaigns, launches, collaborations, activations, and brand initiatives.
- Actively study and stay ahead of global fragrance, beauty, fashion, design, social media, and cultural trends, bringing relevant ideas and inspiration into the brand.
- Ensure strong and consistent brand DNA, visual identity, and creative standards across all countries and touchpoints.
- Oversee the brand’s overall visual storytelling, styling, moodboards, and creative direction for events and activations.
- Constantly look for opportunities to increase engagement, brand desirability, relevance, and excitement across all platforms.
- Lead, manage, motivate, and inspire the creative team, setting high standards and pushing the team to consistently produce their best work.
- Coordinate and oversee all creative deliverables from internal teams, agencies, freelancers, production houses, photographers, designers, stylists, and other external vendors.
- Ensure all creative projects are delivered on time, on brand, and to a high standard.
- Continuously challenge existing ideas and ways of working — always looking for what’s next.
What we’re looking for:
- Highly proactive, energetic, curious, and creative — someone who naturally brings ideas without waiting to be told what to do.
- Someone with a fresh perspective and genuine hunger to create, experiment, and build something exciting.
- Passionate about fragrance, beauty, fashion, culture, design, social media, and trends.
- Has an exceptional eye for aesthetics, branding, visual storytelling, and detail.
- Constantly observes what’s happening globally and is able to spot new trends, opportunities, and ideas before they become mainstream.
- Someone who thinks beyond the brief and asks, “How can we make this bigger, better, and more exciting?”
- Not afraid to challenge the status quo, push boundaries, and introduce new ways of doing things.
- Fast-moving, hands-on, and highly driven, with the ability to turn ideas into action.
- Understands what makes consumers stop, engage, share, talk about, and desire a brand.
- Strong team player and natural leader who can motivate, challenge, and bring out the best in others.
- Comfortable working in a fast-paced environment with multiple projects and markets.
- Most importantly, we want someone who is excited — not someone who has become comfortable or tired of creating.
Qualifications:
- Around 3+ years of experience in creative, branding, advertising, social media, beauty, fragrance, fashion, lifestyle, or a related industry.
- Experience in creative direction, content creation, branding, campaigns, visual storytelling, or brand building.
- A strong portfolio demonstrating creative thinking, originality, aesthetics, and execution.
- Strong understanding of Instagram, TikTok, digital content, social trends, and modern consumer behavior.
- Experience managing creative projects and coordinating internal teams and external creative partners/vendors.
- Strong communication, presentation, organizational, and project management skills.
- Ability to manage multiple projects while maintaining a high level of creative quality and attention to detail.
- Experience in fragrance, beauty, fashion, luxury, lifestyle, or consumer brands is highly preferred.
- Proficiency in relevant creative/design and presentation tools is a plus.
- Most importantly: a strong creative instinct, entrepreneurial mindset, and the energy to constantly push the brand forward.