Brand Manager, FMCG (Bekasi)

Brand Manager (Bekasi)
Direct Reporting: Commercial Manager

Job Responsibilities:

Manage in development of the Brand Marketing Plan by developing an understanding of the drivers of brand growth and brand health and identifying key issues and opportunities.
Manage spent budgets effectively to maximize marketing ROI
Conduct market, consumer, and competitor analysis to identify growth opportunities.
Monitor and evaluate brand performance metrics (awareness, market share, brand health).
Make communication strategy, internal and external all of digital marketing campaigns.
Monitor live performance metrics (viewers, engagement rate, conversion rate, GMV) and develop action plans to improve results.
Ensure live streaming operation and compliance with company guidelines.
Work closely with social media specialist, KOL specialist and content creator to execute flawless brand experiences across touch points.

Job Requirements:

Bachelor’s degree from Marketing, Communication, or related field
1 year experience as Brand Manager in Skin Care or Beauty Industry
Strong in business mindset, analytical power, digital media & social media (IG, TikTok)
Familiar with handling big campaign (Online & Offline), live streaming all platform, brand strategy & promotion
Commonly in brand activation, branding/visibility, ads and market analysis/pricing
Passion to growth and strong time management skill to work in a changeable environment, ability to manage workload and multiple projects
Open-minded, practical creativity, and result oriented
Can join ASAP!

*Only shortlisted candidate that will be contacted by our team.