Marketing Strategist (Bandung)
Marketing Strategist
Location: Bandung
Industry: Healthcare / Aesthetic Clinic
Key Responsibilities
– Develop monthly, quarterly, and annual marketing strategies & campaign roadmaps.
– Set campaign objectives, KPIs, and marketing budgets while ensuring cost efficiency.
– Optimize digital marketing performance (Meta Ads, Google Ads, SEO, CRM).
– Analyze marketing data, ROI, lead generation, and conversion performance.
– Improve the marketing funnel from brand awareness to patient conversion.
– Conduct market, competitor, and consumer insights analysis.
– Collaborate with CRM and cross-functional teams to maximize campaign effectiveness.
– Build innovative campaigns, strengthen brand positioning, and enhance doctor personal
branding.
Requirements
– Bachelor’s Degree in Marketing, Business, Management, Communications, or a related
field.
– Minimum 2-3 years of experience in Strategic Marketing (healthcare, aesthetic, beauty,
or related industries is preferred).
– Strong strategic thinking and analytical skills.
– Experience in campaign planning, brand building, digital marketing, and ROI analysis.
– Familiar with Meta Ads, Google Ads, SEO, CRM, and data-driven decision making.
– Excellent project management and stakeholder collaboration skills.