Marketing Manager (Consumer Products – RTE Food / Meals)
About Our Client
Our client specializes in ready-to-eat foods and fresh / frozen RTE products, capturing the growing demand for ready-cooked meals and food delivery with high quality and unique product development.
We are working with them to place a Marketing Manager who can develop their new brand from scratch.
Location: Cikande, Serang, Banten.
Requirements
- Experience and skills at least in points 1-4 below for own brand;
- At least 5 years relevant experience;
- Experience in consumer goods (FMCG) sector would be an advantage;
- Likes challenges and have an entrepreneurship spirit to develop a new company with a new brand;
- Commitment to performance;
- Excellent communication skills as both a leader and team member;
- Potential and aspiration to be doing a key management role in the future;
- Sincere, dynamic, and achievement-oriented.
Responsibilities
- Lead, establish, and build a new marketing team;
- Understand consumer insights for food products by conducting customer and market analysis;
- Work closely with cross-functional teams (R&D, Sales, and Production team) to create and build the brand concept and product concept based on understanding of consumer insights;
- Develop effective communication, branding, PR, and marketing / promotion strategies;
- Be responsible for sales planning, target and achievement monitoring;
- Develop channel strategies (including EC Mall and own website);
- Customer relationship management;
- Measurement and analysis of marketing activity / strategy effectiveness;
- Marketing budget control.
If You Wish To Apply Please send your CV to: virra@potentiahr.com