Marketing Manager (Consumer Products – RTE Food / Meals)

About Our Client

Our client specializes in ready-to-eat foods and fresh / frozen RTE products, capturing the growing demand for ready-cooked meals and food delivery with high quality and unique product development.

We are working with them to place a Marketing Manager who can develop their new brand from scratch.

Location: Cikande, Serang, Banten.

Requirements

  • Experience and skills at least in points 1-4 below for own brand;
  • At least 5 years relevant experience;
  • Experience in consumer goods (FMCG) sector would be an advantage;
  • Likes challenges and have an entrepreneurship spirit to develop a new company with a new brand;
  • Commitment to performance;
  • Excellent communication skills as both a leader and team member;
  • Potential and aspiration to be doing a key management role in the future;
  • Sincere, dynamic, and achievement-oriented.

Responsibilities

  • Lead, establish, and build a new marketing team;
  • Understand consumer insights for food products by conducting customer and market analysis;
  • Work closely with cross-functional teams (R&D, Sales, and Production team) to create and build the brand concept and product concept based on understanding of consumer insights;
  • Develop effective communication, branding, PR, and marketing / promotion strategies;
  • Be responsible for sales planning, target and achievement monitoring;
  • Develop channel strategies (including EC Mall and own website);
  • Customer relationship management;
  • Measurement and analysis of marketing activity / strategy effectiveness;
  • Marketing budget control.

If You Wish To Apply Please send your CV to: virra@potentiahr.com

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