Digital Marketing Manager – E-SPORTS PLATFORM STARTUP
About Our Client
Our client is a leading and a Sequoia funded mobile gaming E-sports platform startup. They currently have over 40 games on their platform and they hit 5 billion games played within a year of starting up.
Requirements
- At least 4 years’ experience in a data intensive role at a mobile-native internet company
- Familiar with mobile app user engagement tools such as Appsflyer or similar mobile attribution tools is a must ; Clevertap or similar app engagement platform is a plus
- Expert proficiency in Ms. Excel or Google Sheets is required
- Strong time management skills ; ability to thrive in a fast-paced environment, and to multi-tasks while coordinating with multiple stakeholders
- Fluency in English is required (both oral and written)
Responsibilities
- Manage the performance marketing budget and ensure that User Acquisition, Depositor, and User Retention performance reach the business plan objectives
- Manage all digital marketing and performance channels including but not limited to Biddable, Affiliate, Third Party Appstore, and SEO Portfolios
- Manage and optimize performance of the Company’s media buying agency to continually meet the business objectives
- Establish direct media partner relationships and develop new cost-effective acquisition channels
- Identify root causes of issues in daily channels operation and develop both practical solutions and new processes or models to improve it
- Translate complex online marketing data into easily understandable insights for other relevant teams or senior management
- Be creative and think out-of-the-box to identify different initiatives that could improve user experience and maximize user activation
If You Wish To Apply Please send your CV to: virra@potentiahr.com